
Cookies Policy
1. Introduction
This Cookies Policy explains how Roots & Berries (“we,” “our,” or “us”) uses cookies and similar technologies on our website www.rootsandberries.co.uk (the “Website”).
By using our Website, you consent to the use of cookies in accordance with this policy. If you do not agree to our use of cookies, you should change your browser settings accordingly or refrain from using our Website.
This Cookies Policy should be read in conjunction with our Privacy Policy and Terms and Conditions.
2. What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to the website owners.
Cookies allow websites to:
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Remember your preferences and settings
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Provide a personalized experience
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Understand how you use the website
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Improve website functionality and performance
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Deliver relevant content and advertising
3. Types of Cookies We Use
We use different types of cookies on our Website, which can be categorized as follows:
3.1 Strictly Necessary Cookies
These cookies are essential for you to navigate our Website and use its features. Without these cookies, services you have requested (such as making a booking or accessing your account) cannot be provided.
Examples: - Session cookies that keep you logged in - Security cookies for authentication - Shopping basket/booking cart cookies - Load balancing cookies
Legal Basis: These cookies are necessary for the performance of a contract with you or to take steps at your request before entering into a contract. You cannot opt out of these cookies.
3.2 Functional Cookies
These cookies allow our Website to remember choices you make (such as your username, language preference, or region) and provide enhanced, more personalized features.
Examples: - Cookies that remember your preferences and settings - Cookies that remember previous bookings or searches - Accessibility cookies
Legal Basis: We use these cookies based on our legitimate interest in providing you with an improved user experience. You can control these cookies through your browser settings.
3.3 Performance/Analytics Cookies
These cookies collect information about how visitors use our Website, such as which pages are visited most often and whether users receive error messages. All information collected is aggregated and anonymous.
Examples: - Google Analytics cookies - Cookies that track page load times - Cookies that identify technical errors
Purpose: - Understand how visitors navigate our Website - Identify popular content and areas for improvement - Monitor Website performance and fix technical issues - Improve overall user experience
Legal Basis: We use these cookies based on our legitimate interest in understanding how our Website is used and improving its functionality. You can opt out of these cookies.
3.4 Targeting/Advertising Cookies
These cookies are used to deliver content and advertisements that are more relevant to you and your interests. They may be used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.
Examples: - Social media cookies (Facebook, Instagram, Twitter) - Retargeting/remarketing cookies - Advertising network cookies
Purpose: - Deliver relevant advertisements based on your interests - Limit the frequency of advertisements - Measure advertising campaign effectiveness - Build a profile of your interests
Legal Basis: We only use these cookies with your explicit consent. You can withdraw consent at any time.
4. First-Party and Third-Party Cookies
First-Party Cookies
These are cookies set by us (Roots & Berries) directly. We use first-party cookies for essential Website functionality, remembering your preferences, and analyzing Website usage.
Third-Party Cookies
These are cookies set by external services that we use on our Website. We have limited control over these cookies, as they are set by third parties.
Third-party services we use include:
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Wix.com Ltd: Our website hosting platform
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Google Analytics: For website analytics and performance monitoring
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Payment Processors: For secure payment processing (e.g., Stripe, PayPal)
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Social Media Platforms: For social sharing and integration (Facebook, Instagram, Twitter)
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Advertising Networks: For delivering relevant advertisements (if you have consented)
Each third party has its own cookies policy. We encourage you to review the privacy and cookie policies of these services:
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Google: policies.google.com/privacy
5. Session and Persistent Cookies
Session Cookies
These are temporary cookies that expire when you close your browser. They help our Website remember what you are doing as you move between pages.
Persistent Cookies
These cookies remain on your device for a set period or until you delete them. They help us recognize you as a returning visitor and remember your preferences.
6. Specific Cookies Used on Our Website
Below is a detailed list of the main cookies used on our Website:
Strictly Necessary Cookies:
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svSession (Wix) - Purpose: Identifies unique site visitors - Duration: 2 years
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hs (Wix) - Purpose: Security and authentication - Duration: Session
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XSRF-TOKEN (Wix) - Purpose: Security (prevents CSRF attacks) - Duration: Session
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bookingCart (Roots & Berries) - Purpose: Maintains booking information - Duration: Session
Functional Cookies:
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smSession (Wix) - Purpose: Identifies returning site members - Duration: 2 weeks
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cookieConsent (Roots & Berries) - Purpose: Remembers your cookie preferences - Duration: 1 year
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userPreferences (Roots & Berries) - Purpose: Stores user preferences - Duration: 1 year
Performance/Analytics Cookies:
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_ga (Google Analytics) - Purpose: Visitor tracking - Duration: 2 years
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_gid (Google Analytics) - Purpose: User tracking - Duration: 24 hours
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_gat (Google Analytics) - Purpose: Throttle request rate - Duration: 1 minute
Note: This list is not exhaustive. We may update the cookies we use from time to time. The cookie banner on our Website will reflect current cookies in use.
7. How to Control and Delete Cookies
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by:
7.1 Cookie Consent Tool
When you first visit our Website, you will see a cookie banner that allows you to accept or reject different categories of cookies. You can change your preferences at any time by clicking the “Cookie Settings” link in our Website footer.
7.2 Browser Settings
Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. Here’s how to manage cookies in common browsers:
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Google Chrome: Settings > Privacy and Security > Cookies and other site data
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Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
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Safari: Preferences > Privacy > Cookies and website data
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Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data
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Internet Explorer: Tools > Internet Options > Privacy > Advanced
Please note that if you disable cookies, some features of our Website may not function properly, and you may not be able to make bookings or purchases.
7.3 Third-Party Opt-Out Tools
You can also opt out of third-party cookies using these tools:
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Google Analytics Opt-out: tools.google.com/dlpage/gaoptout
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Network Advertising Initiative: optout.networkadvertising.org
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Digital Advertising Alliance: youronlinechoices.com
7.4 Mobile Devices
For mobile devices, you can adjust your privacy settings:
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iOS: Settings > Privacy > Tracking
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Android: Settings > Google > Ads > Opt out of Ads Personalization
8. Impact of Disabling Cookies
If you choose to disable cookies, you may experience the following:
Strictly Necessary Cookies: - You will not be able to make bookings or complete purchases - You may not be able to log in to your account - Your shopping cart will not function
Functional Cookies: - The Website will not remember your preferences - You may need to re-enter information on each visit - Personalization features will not work
Performance Cookies: - We will not be able to monitor Website performance - We may not be able to fix technical issues as quickly - Website improvements may be slower
Advertising Cookies: - You will still see advertisements, but they may be less relevant to your interests - You may see the same advertisements repeatedly
9. Do Not Track Signals
Some browsers include a “Do Not Track” (DNT) feature that signals to websites that you do not want to have your online activity tracked. Our Website does not currently respond to DNT signals, as there is no industry standard for how to respond to these signals.
However, you can control cookies and tracking through the methods described in Section 7.
10. Web Beacons and Pixel Tags
In addition to cookies, we may use other tracking technologies such as web beacons (also known as pixel tags or clear GIFs). These are tiny graphics with unique identifiers that function similarly to cookies and are used to:
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Track user navigation around our Website
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Understand which emails have been opened
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Monitor the effectiveness of marketing campaigns
Web beacons are often used in combination with cookies. If you disable cookies, web beacons will still detect visits to our Website, but the information they record will be less detailed.
11. Changes to This Cookies Policy
We may update this Cookies Policy from time to time to reflect changes in technology, legislation, our operations, or best practices. When we make changes, we will:
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Update the “Last Updated” date at the top of this policy
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Post the updated policy on our Website
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Notify you via our cookie banner if the changes are significant
We encourage you to review this Cookies Policy periodically to stay informed about our use of cookies.
12. Updates to Cookie Preferences
If we introduce new categories of cookies that require your consent, we will present you with an updated cookie banner when you next visit our Website. You can also update your cookie preferences at any time through the Cookie Settings link on our Website.
13. More Information About Cookies
If you would like to learn more about cookies and how they are used, you can visit:
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Information Commissioner’s Office (ICO): ico.org.uk/for-the-public/online/cookies
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All About Cookies: allaboutcookies.org
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Your Online Choices: youronlinechoices.com
14. Contact Us
If you have any questions about our use of cookies or this Cookies Policy, please contact us:
Email: enquiries@rootsandberries.co.uk
Website: www.rootsandberries.co.uk
For specific data protection queries, please see our Privacy Policy.
By continuing to use our Website, you acknowledge that you have read and understood this Cookies Policy and consent to our use of cookies as described herein.
This Cookies Policy complies with the Privacy and Electronic Communications Regulations (PECR), UK GDPR, and ICO guidance on cookies and similar technologies.
Last Updated: 26 October 2025